Coverall’s New CEO Rick Ascolese Dedicated To Company Growth And Franchisee Goals

DEERFIELD BEACH, FL– July 31, 2012  — Coverall Health-Based Cleaning System®, a leading franchisor of commercial cleaning businesses, has named Rick Ascolese as Chief Executive Officer. He joined Coverall in March 2012 and will continue the company’s mission of helping franchisees grow successful enterprises using the company’s patent-pending, scientifically validated program proven to reduce the spread of illness-causing germs.

Previously, Ascolese served as President and Chief Operating Officer of TruGreen LandCare and spent 20 years with another ServiceMaster business unit, American Home Shield. He earned a bachelor’s degree in sociology from Miami University in Ohio and an M.B.A. in marketing and management from the University of Cincinnati.

“Rick’s extensive franchising experience and skills as a growth leader make him the perfect fit for Coverall. He’s lining up our focus, resources and go-to-market strategy around our top priorities: Coverall Franchise Owners, their customers and our employees,” said David Kreilein, Managing Director for Centre Lane Partners.

Coverall is in its 27th year of operation and has a network of more than 9,000 Franchise Owners serving over 50,000 customers worldwide. Coverall repeatedly has been recognized as one of the top franchises in the world and has been designated as a top franchise for veterans and minorities.

“Coverall’s entrepreneurs know success depends on the relationships they maintain with customers and their dedication to providing Health-Based Cleaning System® Services for commercial enterprises,” said Ascolese. “As partners with these hard-working individuals, we are dedicated to helping them reach their objectives.”

About Coverall Health-Based Cleaning System®

Founded in 1985, Coverall Health-Based Cleaning System® is one of the world’s leading commercial cleaning franchising companies with a worldwide network of more than 90 Support Centers and 9,000 franchisees. Franchisees currently service nearly 50,000 customers in over 90 metropolitan areas. Coverall Health-Based Cleaning System is revolutionizing the commercial cleaning industry with its science-based cleaning processes and procedures designed to reduce cross-contamination and aid infection control. For more information, visit

SOURCE Coverall Health-Based Cleaning System


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