Dairy Queen Restaurants Offer a Sweet Treat for Sweethearts

The Dairy Queen System Brings Back Choco Covered Strawberry and Serves Heart-Shaped Cakes Just in Time for Valentine’s Day

Minneapolis, MN (iFranchiseNews.com) January 31, 2013 – The Dairy Queen® system will sweeten Valentine’s Day and the entire month of February with the return of Choco Covered Strawberry as the featured Blizzard® Treat of the Month and with custom-decorated heart shaped cakes.

An indulgent combination of sweet strawberries blended with rich chocolate chunks and creamy DQ® vanilla soft serve, the Choco Covered Strawberry Blizzard Treat is available at all Dairy Queen and DQ Grill & Chill® restaurants nationwide beginning Feb. 1. Dairy Queen fans can enjoy Choco Covered Strawberry Blizzard Treats in four sizes including the popular Mini.

Dairy Queen Restaurants Offer a Sweet Treat for Sweethearts

Dairy Queen Restaurants Offer a Sweet Treat for Sweethearts.

In addition, the Dairy Queen system will serve unique heart-shaped cakes during the most romantic month of the year. Many Blizzard Treat flavors, including Choco Covered Strawberry, easily can be made into DQ® Cakes which are perfect for celebrating holidays and special events including Valentine’s Day, birthdays, anniversaries and more.

“It’s been said that the way to our hearts is through our stomachs, and we have that covered for Valentine’s Day and all of February with our popular Choco Covered Strawberry Blizzard Treat,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “We are also very proud of our cakes, and Valentine’s Day is the perfect opportunity for our fans to indulge in ‘America’s Favorite Cake.’”

Dairy Queen Restaurants Offer a Sweet Treat for Sweethearts

Dairy Queen Restaurants Offer a Sweet Treat for Sweethearts.

In addition to signature treats, DQ Grill & Chill restaurants and other DQ locations that offer food also feature menu items such as the quarter- and half-pound GrillBurgerTM made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. Other menu offerings may include Grilled or Crispy Chicken Sandwiches and Salads; Chicken Strip Baskets; Shrimp Baskets; Quesadillas and Chili Cheese Dogs.

The Dairy Queen system began blending simple combinations of fruits, candies, cookies and nuts with DQ soft serve in 1985 to create the signature Blizzard Treat. The iconic treat has created the served upside-down Blizzard culture and since then, one-of-a-kind flavors such as Triple Chocoholic, Midnight Truffle and Confetti Cake have delighted Dairy Queen fans as part of the featured Blizzard of the Month program, which began in 2003.

The incredible popularity of Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 4.4 million members strong while the DQ Facebook fan page has more than 5.3 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at facebook.com/dairyqueen.

For more information about the Dairy Queen system, visit DairyQueen.com. Follow the DQ system on Twitter at twitter.com/dairyqueen.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,100 Dairy Queen® stores in the United States, Canada and 19 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

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