DQ® Orange Julius® Opens in Escondido

Dairy Queen® Brings Newest Treat Concept To The City

April 04, 2012 — ESCONDIDO, Calif. — The Dairy Queen® system has always been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants has opened its newest, most exciting treat concept, a DQ® Orange Julius® store in Escondido. The location offers all of the amazing Dairy Queen soft-serve treats as well as Orange Julius products, including an array of fruit beverages and smoothies. In addition, Dairy Queen signature Iron Grilled Sandwiches and hot dogs will also be served. Located at Westfield North County Mall, 200 East Via Rancho Parkway, the restaurant employs a staff of nine.

“I am thrilled to have the DQ Orange Julius store in Escondido open and ready to serve our customers,” said operator Abu Syed, who also owns another DQ Orange Julius in El Centro. “The Dairy Queen system is the worldwide treat leader and we’ve paired an innovative exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites, as well enticing new menu items. Our customers will love what we’re bringing to the Escondido community.”

The DQ Orange Julius store in Escondido features DQ favorites, such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages and a wide variety of other soft-serve items, as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages.

“We are looking to provide the Escondido community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” said Syed.

For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at facebook.com/dairyqueen and follow Dairy Queen on Twitter at twitter.com/#!/DairyQueen.

Escondido DQ Orange Julius store at a glance:

Employees: 9

Interior seating: 12

Hours of operation:

Mon. – Sat. 10 a.m. – 9 p.m.

Sun. 11 a.m. – 7 p.m.

Store phone: 760-737-5100

Franchisee: Abu Syed, 619-227-3503

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contact:

Amy Needham

Pierson Grant Public Relations

919-270-9377

aneedham@piersongrant.com

www.piersongrant.com

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