Friendly’s Takes Pizza to a Cool New Place

New Ice Cream Pizza is a fun take on a family favorite!

April 26,2012 – What’s round, with a delicious chewy crust and topped with a rich sauce and great-tasting layers of flavor? If you guessed a pizza, you’re close. Friendly’s introduces their newest dessert treat – Ice Cream Pizza – just in time for summer parties and warm weather meals.

Friendly’s Ice Cream Pizza starts with a delicious brownie crust topped with Friendly’s premium vanilla ice cream, then loaded up with fudge, chocolate chips and colorful sprinkles. The result is a fun and festive ice cream treat that’s a perfect family treat or a special occasion showstopper.

“We think that our new Ice Cream Pizza is an innovative and fun take on two family favorites – pizza and ice cream sundaes,” said Bob Squires, senior director and general manager of retail sales and marketing for Friendly’s. “It’s the right size for a family dessert but it has a ‘Wow Factor’ that makes it a perfect party choice, too. We think kids and adults both will love this unique new dessert option.”

Friendly’s restaurants have offered great food and quality ice cream treats in a family-friendly environment for over 76 years. Each year the company creates and perfects new ice cream flavors and frozen desserts to delight ice cream lovers of all ages.

Friendly’s products are available at local supermarkets and Friendly’s restaurants throughout New England, New York, and New Jersey, as well as parts of Ohio, Pennsylvania, Maryland, Virginia, Indiana, Illinois, Missouri and Florida. For more information, please contact Maura Tobias at (413) 731-4238, or visit friendlys.com for additional information about Friendly’s Restaurants.

About Friendly’s Ice Cream LLC

Friendly’s Ice Cream LLC is a new, vertically integrated restaurant company, with a legendary brand name, serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment. Together with its broad franchisee base, the company has system-wide sales of over $550 million and distribution through over 7,500 retail locations. For over 76 years, Friendly’s restaurants and dedicated service teams have delighted generations of guests. For the future, Friendly’s has plans for new food and ice cream products, enhanced buildings, and new service channels. For additional information please visit friendlys.com.

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