Just Between Friends Fort Worth: Texas’ Largest Children’s and Maternity Consignment Sales Event Holds Largest Event in Nineteen Seasons

Thousands to Attend

Fort Worth, TX– July 31, 2012 – Just Between Friends Fort Worth – Texas’ largest Children’s and Maternity consignment sales event runs Friday, August 31 – Saturday, September 8, 2012 at Will Rogers Memorial Center – Exhibit Hall. The sales event features 75,000 square feet of space filled with children’s fall and winter clothing, school uniforms, Halloween costumes, shoes, toys, baby and sporting equipment, and more. Shoppers will save 50%-90% off of retail pricing. Three area charities to benefit.

What: Just Between Friends Fort Worth – Texas’ largest Children’s and Maternity consignment sales event featuring 75,000 square feet of space filled with boutique and name brand children’s fall and winter clothing, school uniforms, Halloween costumes, shoes, toys, baby and sporting equipment, and more at 50%-90% off retail pricing.

When: Media Pre-Sale Shopping Events: (With Media Pre-Sale Pass only. For interviewing purposes, media is welcome before sale opens as well as anytime during the sale.)

Friday, August 31st – 6.30pm – 10.30pm
Saturday, September 1st – 8.00am – 2.00pm

Public Events:

Saturday, September 1st
2pm – 8pm – Premium Shopping – $15.00 per person admission; Under 18 FREE

Sunday, September 2nd
1 pm – 4 pm – First Time Parents & Guest (advance registration required)
4 pm – 8 pm – Prime Time Shopping – $10.00 per person admission; Under 18 FREE

Monday, September 3rd
8 am to 10 am – Early Bird Shopping – $8/adult, Under 18 FREE
10 am to 7 pm – Open to the Public – $5/adult, Under 18 FREE

Tuesday And Wednesday
Closed for restocking

Thursday, September 6th
11 am – 8 pm – $3.00 per person admission; Under 18 FREE

Friday, September 7th
8 am to 10 am – Grandparent 25% OFF Sale – This Sale is open to all Grandparents and their guests – FREE Admission
10 am to 6 pm – Open to the Public 25% OFF Sale

Saturday, September 8th
9 am to 9 pm – Open to the Public 50% OFF Sale – FREE Admission

Where: Will Rogers Memorial Center – Exhibit Hall
3401 West Lancaster, Fort Worth, TX; 817.392.7469

Contacts: Pam Willingham & Joanie Morrison, Owners

Media: Contact Pam Willingham at 817.875.3335 for media pre-sale passes

Beneficiaries: A portion of proceeds benefits Community Enrichment Center’s Open Arms Program, Teen Lifeline, and Fort Worth Metro

Special Partnership:

Fort Worth Police Department’s Operation SAFE CHILD will be providing free children’s ID Cards – picture/height/weight/fingerprints)
Saturday, September 8, 2012, 9:30 am – 1.30pm

Just Between Friends (JBF) of Fort Worth, Texas’ largest children’s and maternity consignment sales event is hosting their nineteenth semi-annual sale, August 31st – September 8th. The discounted shopping event became a staple when the economy began to struggle as discount shoppers became desperate to stretch declining budgets. With uncertain times seemingly here to stay, Just Between Friends of Fort Worth’s semi-annual sale is expecting their largest turnout in nineteen seasons. With an average savings of 50% to 90% off of retail pricing, the sales event assist parents as they prepare their children for back-to-school. And for the first time, the sales event is offering a discounted shopping time just for grandparents.

Held at the Will Rogers Memorial Center in Fort Worth, August 31 – September 8, 2012, the semi-annual sale features hundreds of thousands of items that include name-brand and boutique children’s fall and winter attire, school uniforms, and Halloween costumes, baby equipment, electronics, and toys. A portion of the sale’s proceeds as well as unsold merchandise is donated to local charities, Community Enrichment Center’s Open Arms Program, Teen Lifeline, and Fort Worth Metro.

Started with modest beginnings in Morrison’s living room, Just Between Friends of Fort Worth has grown to a gigantic sale requiring over 75,000 square feet of space and over a mile of clothing racks. Now in their nineteenth season, the upcoming event will be attended by a record number of shoppers.

Quotes: Joanie Morrison, Co-Owner, Just Between Friends of Fort Worth

“Whatever you do, there is no need to pay retail for quality items for your children,” Joanie Morrison, Co-Owner, Just Between Friends of Fort Worth. At our sale we pride ourselves in being able to save Metroplex parents an average of 50-90% per item. It’s exciting to watch moms come through the first time and be so thrilled as they are able to see options to paying outrageous retail prices. Once they try us, they are hooked! Being frugal is not only smart, it’s become cool,” stated Morrison.

“We will be the first to admit that the faltering economy has played a part in our unprecedented growth,” remarks Morrison. “Each sale continues to bring more consignors and shoppers. People who never would have thought of consigning their children’s items have now become dedicated customers.”

“It is a sale where everyone wins – our consignors as they sell their items; our shoppers as they enjoy incredible savings; and our community as our three charities receive a portion of our proceeds and surplus merchandise,” she said.

Quotes: Pam Willingham, Co-Owner, Just Between Friends of Fort Worth

“Our sale continues to be the largest in Texas,” said Willingham. “We are proud of this designation. Most of all because we know what it means to Metroplex area families. These are tough times and a sales event such as ours allows parents to buy needed items for their children that they might not be able to otherwise. Families continue to come to JBF Fort Worth as our sales are known to provide quality, safe items for their children. Additionally, people are pleased we make the effort to further serve DFW families with our donations to our charity partners.”

“It’s been fascinating to watch our sales evolve through the years. At first it was all about shoppers being thrifty. Then it became about repurposing items as we all focused on becoming more conscientious consumers. Then as the economy downturned, it became a matter of necessity for Metroplex families. At this point, shopping consignment is not only smart, it’s the trendy thing to do!” said Willingham.

“As a grandmother, I am particularly excited that for the first time we are offering a special shopping time just for grandparents. With more grandparents raising their grandchildren, this was an idea whose time had come,” stated Willingham. “Even if people aren’t raising their grandkids, it’s a great way for them to buy presents for them or to outfit the perfect grandma room.”

***Interviews with Morrison and/or Willingham may take place between now and sale end date of Sat, Sep 8th for advance taping or scheduling purposes. Early opportunity for interview and visuals at Pre-Sale, Fri, Aug 31st and Sat, Sep 1st***

Story # 1
“The New Normal – Why Texans Have Changed the Way They Shop”

1. Interview shoppers and consignors who are supporting their family budget by buying and selling merchandise.
2. Interview numerous shoppers as to the effect the current day economy is having on their shopping habits.

Story # 2
“Fashion Show – Just Between Friends Style!”

1. Children dressed in beautiful JBF-wear will create an adorable visual on Morning or Noontime shows as they model to viewers how trendily their families are able to clothe them at a fraction of the cost!

Story # 3
“Making Green While Going Green!”

1. Interview shoppers and consignors as to why Going Green is essential to them.

Story # 4
“For the Good of the Cause!”

1. Interview with JBF Fort Worth owner(s) and a representative of one of the charitable organizations on the partnership and the impact on Fort Worth area families this year.
2. Great visual – day after the sale as thousands of items are harvested for area charities.

Story # 5
“Behind the Scenes at Texas’ Largest Consignment Sale”

1. Show the preparation, labor and effort that go into preparing for Texas’ largest children’s and maternity consignment sale. Great visual – racks upon racks of clothing,   scads of toys, strollers, baby items.
2. Show media personalities with their own children taking them to the big sale!
3. Great opportunity for morning show talent to bring in a stack of items and have Willingham and Morrison estimate how much money can be made!

Story # 6
“At Last – the Big Sale is Here!”

1. The start of each day is perfect to show Metroplex residents rushing in to shop for merchandise.
2. Throughout the day – show hundreds of excited shoppers search through thousands of items.

Story # 7
“Consigning and Shopping – Why the Hot Trend?”

1. Interview a consignor and find out how selling and purchasing items has helped their family dress on a budget.

Story # 8

1. Visit with Fort Worth Police Officers, children and parents as officers fingerprint children’s to create OPERATION: SAFE CHILD ID Cards

Story # 9
“The Sale is Over, Now What?”

1. Photograph or footage of charities picking up enormous number of leftover items and loading into two huge trucks.
2. Second opportunity for visual of items being unloaded at charity site.
3. Photo opportunity of JBF Fort Worth owners presenting check to charity.

About Just Between Friends

In 1997, Just Between Friends was created in a living room in Tulsa, Oklahoma when Shannon Wilburn, a mother of two young children, and Daven Tackett hosted a sale, while inviting 17 friends to be consigners. Promoted only in their neighborhood, the gross sales reached approximately $2,000. That’s when the idea caught on. Each season, a new, larger event was held. In 2003, Wilburn and Tackett formed Just Between Friends Franchise Systems, Inc., and began developing and selling franchises. Currently Wilburn, now sole owner and CEO of Just Between Friends Franchise Systems, Inc., has 122 franchises in 24 states. JBF has received national attention on numerous television shows including ABC News, The Early Show, Good Morning America, CNN, Headline News, The Huffington Post, Inside Edition and CNBC’s The Big Idea. They have also been featured on broadcast outlets in dozens of cities across the country as well as popular websites http://www.dailyworth.com, http://www.sheknows.com and Disney website http://www.family.com.

About Open Arms

Open Arms provides long-term housing and care for victims of domestic violence and their children. The program’s goals are to help victims heal and successfully transition to a healthy life away from violence and abuse. For more information visit their web site at http://www.thecec.org

About Teen Lifeline

Teen Lifeline, Inc. meets the needs of hurting teenagers by providing a safe place of acceptance, empowerment and support. They assist schools, churches and families in their efforts to provide encouragement and support to their teens, and give individual attention to the needs and concerns of those teens through personal involvement, interaction and a greater knowledge and understanding of relationships. For more information go to http://www.lifelivedbetter.org.

About Fort Worth Metro

Fort Worth Metro is a faith-based non-profit organization that has been in Operation for 15 years. Their mission is to reach people in the inner-city and equip them to bring positive change in their communities. They go into high crime, low income areas in Fort Worth and work with anywhere between 1,000 and 1,500 children on a weekly basis, meeting social, physical, and spiritual needs through their program. They provide clothing, groceries, school shoes, school supplies and much more. Their biggest events are Christmas, Thanksgiving, and Winter Camp where they take 300-400 kids to Maypearl, Texas for a weekend camp. Visit their website to learn more about this great program – http://www.fortworthmetro.org.

About Operation SAFE CHILD

Statistics show that 34 percent of parents in the United States do not know their child’s exact height, weight and eye color. When a child is reported missing, time can be the greatest adversary. Possessing up-to-date photographs and detailed information about a child are important proactive measures that greatly assist law enforcement to quickly respond to a child’s disappearance.

SAFE CHILD equipment uses digital fingerprinting technology and high resolution photographycapabilities to produce SAFE CHILD cards for parents and guardians. The cards contain a child’s name, biographical information (date of birth, gender, height, weight, hair color, eye color, etc.), and a fingerprint image of both index fingers. The card is made in less than two minutes and can be easily carried in a wallet or pocketbook.

In addition to being able to quickly provide important details to police agencies investigating child disappearances, the SAFE CHILD card serves as an important tool when used in conjunction with the AMBER Alert and DCJS Missing Child/College Student Alert programs. The cards and database allow essential missing child information to be electronically disseminated, statewide if necessary, within minutes and dramatically increases the possibility of bringing a missing child home unharmed.


Pam Willingham
Just Between Friends Fort Worth
(817) 875-3335

Dianne Davis
Just Between Friends Fort Worth
(918) 636-4061


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