New OIL & VINEGAR store design set to launch in US Market

January 26, 2011 – Seattle, WA – The Netherlands-based gourmet retail chain will be un-veiling a 3rd evolution of the Oil & Vinegar specialty store concept, designed by the well-known Terry Moore Design from the UK, with the next franchise location slated to open in April 2011.

“After a very successful introduction of the new format in Europe this past year, we are anxious to introduce the new design here in the USA. Our current design is still very fresh, so there are no immediate plans to re-fit existing locations. However, when we visited a new store in Belgium this past summer, we immediately knew this was the direction we want to take with design and functionality”, explained President/CEO Matt Stermer. “We are excited to introduce the new format in our next franchise location in Asheville North Carolina”.

The culinary “boutique shop” concept of OIL & VINEGAR brings together a wide range of international food and cooking products, all designed to please the senses and are presented in alluring, Mediterranean-style surroundings. At OIL & VINEGAR, customers are referred to as “guests”, and the guests are invited to smell, taste, and touch products before purchasing. The retail philosophy revolves around three key aspects of a consumer visit: Experience, Service, and Taste.

The OIL & VINEGAR shop ambiance reflects this philosophy. Products are attractively presented, the music is carefully selected to reflect the cultures of product origins, lighting brings the stories to life, and service revolves around encouraging guests to sample products at their leisure and receive advice on product use, recipe ideas and recommendations for that one-of-a-kind gift.

“Our #1 priority is to engage our guests in the total experience of OIL & VINEGAR and make it an adventure they will remember and share with family, friends and colleagues,” says Stermer. “The new design reflects a modern spin on a rustic Southern European kitchen. The fixture systems, specifically the new amphora wall, really allow us to tell clear product and category stories and deliver our guest experience at a whole new level.”

OIL & VINEGAR was founded in the Netherlands in 1999. In 2004, the company expanded the concept to the United States and today there are over 70 stores operating in 9 countries. The World Headquarters in located in the city of Oosterhout, in the Netherlands where the majority of the marketing and product development resources reside. In the US, there are currently OIL & VINEGAR stores in Washington, Texas, Virginia, Montana, South Carolina. Expansion plans include numerous other states with franchise opportunities available for single or multi-units. Go to for more information.

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