The Up and Coming Franchise, Sombrero Mexican Food, Reveals What Happens When Chains Go Franchise, in March’s Issue of Food & Drink Digital

SAN DIEGO, CA–  March 29, 2012 — Every local restaurant chain dreams of one day going national, or even global. Some chains go about it independently while others franchise, forging partnerships to grow and achieve the dream. Many well-known franchises have been following that business model for decades, but new franchises emerge every year. What’s the world like for a baby franchise on the rise? In this month’s issue of Food and Drink Digital we chat with Ozzie Garcia, Director of Franchise Development at Sombrero Mexican Food, about new developments and challenges sincethe chain decided to make the transition to franchise one year ago.

“We knew that our customers in San Diego loved us – they’ve been saying that since the late sixties,” says Garcia. “We just got to the point where we had so many people ask: ‘when are you going to open up in our neck of the woods? When are you going to open up out of state?’ So we finally said: ‘let’s do the franchise program, and let’s take the brand national.'”

To learn about how Sombrero is weathering the franchise challenge one year in, check out the full article: http://www.foodanddrinkdigital.com/magazines/10521

About Food & Drink Digital

Food & Drink Digital is a pioneering digital media site for food and drink professionals and executives, featuring all aspects of managing a production based environment. Food & Drink Digital covers solutions that enable global businesses to improve the way they manage their operations, people, technology, and supply chains. Food and Drink Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Food and Drink Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai and Norwich, England. For more information, contact 760-827-7800 or visit http://www.foodanddrinkdigital.com/.

Press Contact
Sasha Orman
Food & Drink Digital
Telephone: (760) 827-7813
Email: sasha.orman@wdmgroup.com
Website: http://www.wdmgroup.com

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