Chain’s Newest Talent Complements Flavor of Popular TV Commercials
Athens, GA (iFranchiseNews.com) January 8, 2013 – Wimpy. Tongue Torch. Insane. Those words might not seem like a mouthful, but toss them with Zaxby’s Boneless Wings, and they’ll have taste buds talking. The chain’s Boneless Wings Meal gives wing lovers a delicious way to explore the flavors of Zaxby’s tempting sauce lineup. To tout the Boneless Wings, Zaxby’s has enlisted actor and comedian David Allen Grier and actor and musician Waylon Payne to appear in five TV commercials that begin airing today.
“We know our guests are passionate about flavor and they also want variety,” said Zach McLeroy, CEO and co-founder of Zaxby’s. “Our Boneless Wings Meal gives guests the opportunity to enjoy our highly craveable chicken and nine sauces in a new way, every day.”
The Boneless Wings Meal combines five tender Boneless Wings, Celery and creamy Ranch with Crinkle Fries and a 22-oz. beverage. Guests can order their Boneless Wings smothered in their choice of nine mouthwatering sauces including Wimpy, Original, Tongue Torch, Nuclear, Insane, Hot Honey Mustard, Teriyaki, Sweet & Spicy and BBQ. The Boneless Wings can also be ordered a la carte or as one of the chain’s varieties of Party Platterz.
Additionally, guests can enjoy a pre-meal warm-up with Zaxby’s tasty Tater Chips. The Zappetizer of delicious, thinly-sliced fried potatoes is seasoned and served with Ranch sauce.
As part of the chain’s entertaining “Indescribably Good” advertising campaign, Zaxby’s will feature the talent of Grier, known for his role on the television show “In Living Color,” and Payne, known for his role in the film “Walk the Line.” The commercials will air in 48 markets throughout the chain’s 13-state operating area. Keeping with tradition, Zaxby’s more than 560,000 Facebook fans received an exclusive look at the spots prior to TV broadcast at facebook.com/zaxbys.
An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Jumbo Buffalo Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. The company ranked number seven in the 2012 Top 10 Excellent Large Fast-Food Chains With 500 Or More U.S. Units Quick-Track study published by Sandelman & Associates. The chain also ranked number five in the nation for total sales and number one in the chicken segment in the 2012 Top 150 Fast-Casual Chain Restaurant Report published by Technomic. Zaxby’s operates more than 560 locations in 13 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, please visit zaxbys.com,facebook.com/zaxbys, or follow on Twitter @Zaxbys.
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