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Amazon to Close All Amazon Go and Fresh Stores, Focus Shifts to Whole Foods and Grocery Delivery

Amazon to Close All Amazon Go and Fresh Stores, as it refocuses on grocery delivery, Whole Foods Market, and a new “supersized” store concept. The company operates 57 Amazon Fresh locations and 15 Amazon Go stores.

Last day of operation for most stores is Feb. 1, except for California locations, which remain open longer due to state requirements.

Whole Foods Expansion and Grocery Delivery Focus

Since acquiring Whole Foods Market in 2017, Amazon has seen over 40% sales growth, expanding the chain to 550+ locations.

Amazon plans to:

  • Convert some closing Amazon Fresh and Go stores into Whole Foods Market locations
  • Open 100+ new Whole Foods stores in the coming years

Amazon’s grocery delivery now serves 5,000 U.S. cities and towns, including thousands with same-day delivery for fresh produce and staples. The service will expand further in 2026 based on strong customer feedback.

Amazon’s Physical Store Innovations

Amazon Supercenter Concept

Amazon is planning a new “supercenter” store format, combining fresh groceries, household essentials, and general merchandise. Timing and locations have not been disclosed.

Amazon Grocery Format

  • Launched alongside Whole Foods in Chicago
  • Allows customers to shop for Amazon groceries inside select Whole Foods locations, such as Plymouth Meeting, Pennsylvania

Amazon Go and “Just Walk Out” Technology

Amazon Go stores, launched in 2018, use “just walk out” technology, allowing shoppers to grab items and leave without checkout.

  • Technology now powers 360+ third-party locations across five countries
  • Expanded to 40+ Amazon fulfillment centers for employee breakrooms in North America
  • Further rollout planned for 2026
Amazon to Close All Amazon Go and Fresh Stores (3)
Amazon to Close All Amazon Go and Fresh Stores Image source: cstoredive

Amazon Fresh Stores

  • First store opened in 2020
  • Offered a mix of national brands, produce, meat, and seafood
  • Closure marks a strategic pivot toward delivery, Whole Foods, and new store formats

Conclusion of Amazon Go and Fresh Stores?

The closure of all Amazon Go and Amazon Fresh stores highlights Amazon’s strategic shift toward online grocery delivery and Whole Foods Market expansion. While its physical store experiments provided valuable innovations like “just walk out” technology, the company is now prioritizing formats that offer greater scalability and convenience for customers. With plans for new supercenter concepts and an expanded same-day grocery delivery network, Amazon continues to evolve its approach to the grocery market while leveraging technology to enhance the shopping experience.

Also Read: Tesla Prepares to Reveal Big Earnings That Could Shock Investors.

Aditya Singh
Aditya Singhhttp://ifranchisenews.com
Aditya Singh is a passionate business news writer with a strong interest in franchises, startups, and the corporate world. He is a B.Com student who believes that learning is the key to growth. Through in-depth articles on franchising and business trends, Aditya aims to share valuable insights with readers and help them understand the ever-evolving business landscape. His philosophy is simple: the more you learn, the more you grow.
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