Toyota to Launch All-Electric Highlander SUV : February 2026. Toyota Motor Corp is getting ready to make a change in the United States electric vehicle market. They have plans to bring out an electric Toyota Highlander SUV. This is one of the things Toyota Motor Corp has done with electric vehicles in North America so far. The Toyota Highlander SUV is going to be a deal for Toyota Motor Corp, in the electric vehicle market.
The company said they will start making the 2027 Highlander EV at the end of 2026. They will make it at Toyotas factory in Georgetown, Kentucky.
The 2027 Highlander EV will be very powerful with, up to 338 horsepower. It will also be able to go a way on one charge. About 320 miles.
This is good because the 2027 Highlander EV will be able to compete with electric cars that families like to buy. The price of the 2027 Highlander EV has not been announced yet.
Entering a Crowded EV Segment
The Highlander EV is going to be up against electric cars like the Kia EV9 and the Hyundai Ioniq 9. These are cars that are made for families who want to be able to go on trips and have lots of room inside. The Highlander EV will have to offer what these families are looking for which’s a long range and plenty of space, inside the car. The Highlander EV is one of these electric SUVs that people are going to consider when they are looking for a new car.
Toyota is doing something. They are usually very careful when it comes to cars that run on batteries in the United States.. Other companies like Tesla were way ahead of them. Tesla had cars like the Model Y out on the market for a time. Now Toyota is making a move with their battery-electric vehicles. Toyotas decision is interesting because they are usually slow to make changes.. It looks like they are trying to catch up with companies, like Tesla. Toyotas move to make battery-electric vehicles is a big deal.
Mixed EV Track Record in the U.S.
The Toyota company made its big electric SUV, which is called the Toyota bZ4X. Now they have changed it. Given it a new name, the Toyota bZ.. It is not doing very well. Not many people are buying the Toyota bZ. In fact sales of the Toyota bZ went down in 2025. This is happening because there are problems with cars in the United States. The Toyota bZ is having a time and so are other electric cars, in the US market.
The people at Cox Automotive have some information about the car industry. This information shows that not as many electric vehicles were sold in the United States in 2025 as in the year. This happened after the government stopped giving tax breaks to people who buy electric vehicles.
Now some car companies, including Ford Motor Company are changing their plans, for vehicles. They are doing this because not many people want to buy electric vehicles as they thought and it is getting more expensive to make them.
Things are happening at the time. There are changes in policies. This is making things uncertain. For example Politico has reports that the federal government is spending money on electric vehicle charging infrastructure. This is, about vehicle charging infrastructure.
The Toyota company has something called Hybrid Strength. This Hybrid Strength thing gives Toyota the ability to be flexible. Toyota can do a lot of things because of this Hybrid Strength. It is like having options, which is really good, for Toyota. The Hybrid Strength of Toyota is what makes it strong and flexible at the time. Toyota uses this Hybrid Strength to its advantage.
Toyota is still doing well in the United States even though electric vehicles are becoming popular. This is because a lot of people are buying Toyotas cars. The Toyota RAV4 and Camry are popular models and they now come as hybrid cars. Some other Toyota vehicles like the Sienna minivan and the Sequoia SUV are only available, as hybrids. Toyota hybrid vehicles are selling well.
Toyota sold a lot of cars in 2025. This shows that Toyota is still following its plan to make cars that use fuel and are kind to the environment. Toyota likes to make cars, which use both gasoline and electricity instead of cars that only run on electricity. Toyota thinks hybrid cars are an idea because they help Toyota make cars that use less fuel. Toyota is happy with its cars and will keep making them. Toyota wants to keep making vehicles because they are good, for the environment and they help Toyota sell a lot of cars.
People who watch the car industry say that Toyota is selling a lot of hybrid cars. This means Toyota has the money to try something with the Highlander Electric Vehicle. They can do this when other car companies are not trying as hard to make more Electric Vehicles. Toyota is taking a chance, on the Highlander Electric Vehicle.
Whether the electric Highlander can gain traction in a slowing EV market remains to be seen, but the move signals that Toyota is not abandoning battery-electric vehicles—just approaching them on its own terms.
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