Sonesta International Hotels had a breakout year in 2025, marking one of the fastest periods of growth in the company’s history. Fueled by global franchise expansion and the sale of 112 Sonesta Vacation Club (SVC) properties under long-term franchise agreements, the company achieved a record 26 percent net unit growth.
Sonesta Records Strong Franchise Growth in 2025
The remarkable expansion demonstrates Sonesta’s growing strength in the international hospitality industry. The business continued to grow quickly by strengthening long-term owner relationships and growing its organic franchise footprint.
A Broad and Flexible Brand Portfolio
Sonesta’s portfolio now includes 13 brands across upper-upscale, lifestyle, upscale, midscale, extended-stay, and economy segments. This wide range allows owners to choose brands that fit their market while giving travelers more options across price points and experiences.
Leadership Reflects on a Transformative Year
“2025 was truly a transformative year for Sonesta,” said Keith Pierce, executive vice president and president of franchise and development. “Our 26 percent net unit growth shows the trust our owners place in the Sonesta brand family. Being fast, friendly, and flexible has helped us grow quickly while delivering strong value.”
Building a Strong Franchise Foundation
Sonesta RL Hotels Franchising Inc. launched its franchise platform in late 2021 with four Sonesta-branded hotel concepts in the U.S. From the start, the focus was on providing reliable franchise services, operational infrastructure, and meaningful support for owners.
Continued Brand Expansion
In 2023, Sonesta added four new brands, including The James, Sonesta Essential Hotels, and two soft brands—Classico Collection by Sonesta and MOD Collection by Sonesta. The brand ecosystem grew again in 2024 with the introduction of “by Sonesta” endorser branding across the Red Lion portfolio.
Join the Conversation
What do you think is fueling Sonesta’s rapid growth—its flexible franchise model, diverse brand lineup, or owner-focused support?
Share your thoughts—the comment section is open!
