McDonald’s Returns to Top 10 in Franchise: After a year of rising drive-thru prices, McDonald’s is regaining favor with American consumers by returning to value-focused menu deals. The fast-food giant’s renewed emphasis on $5 meal deals — including the long-awaited return of the Snack Wrap — helped propel it back into the Top 10 of Entrepreneur’s Franchise 500 list for 2026, underscoring that value remains king.
Franchise Ranking Rebound
“When discussing value, we understand that a single approach doesn’t work for everyone,” stated Joe Erlinger, President of McDonald’s USA. “We have collaborated extensively with our franchisees to develop a platform that enables customers to determine value according to their own preferences.”
Franchisee Flexibility and Growth Plans
Local franchisees can now offer regional meal deals, allowing them to adapt to inflation and local costs. In addition, McDonald’s began 2026 with a growth plan that includes new restaurant openings, menu updates, and expanded digital tools.
Planned updates include:
- New drink options and chicken wraps
- A “better burger” initiative
- Protein-focused Hot Honey menu, debuting at select locations on Jan. 27
Growth efforts will focus on high-traffic and emerging markets, while existing stores receive upgrades to meet new operational standards.
Competition in the Franchise 500
Several of McDonald’s fast-food competitors also ranked highly:
- Jersey Mike’s Subs — No. 1
- Taco Bell — No. 2
- Dunkin’ — No. 3
- Wingstop — No. 6
- Culver’s — No. 9
- Subway — No. 18
- Wendy’s — No. 19
- KFC — No. 30
- Burger King — No. 114
Notably, Chick-fil-A and Chipotle did not make the Franchise 500 list.
Nostalgia and Consumer Reaction
Conclusion of Value Meals Comeback
What Do You Think?
Q: Do you think McDonald’s focus on value meals will help it stay competitive against rivals like Taco Bell, Wendy’s, and KFC?
💬 Comment boxes are open for your answers.
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