Why the Franchise 500 Ranking Matters
What Entrepreneur Evaluates
- Starting investment and recurring charges
- Expansion of franchise operations and scale of the system
- Brand power and market visibility
- Economic stability and sustainable longevity
- Education, promotion, and operational assistance
European Wax Center’s top Ranking reflects its strong unit economics and consistent franchisee performance.
European Wax Center Competitive Strength
Leadership in the Waxing Industry
European Wax Center is the largest out-of-home waxing franchise in the United States, operating more than 1,000 locations nationwide and serving millions of guests annually.
Scalable and Proven Franchise Model
The brand’s success is driven by:
- Standardized service delivery
- Proprietary Comfort Wax® products
- High guest retention rates
- Strong unit-level performance for franchisees
This combination has allowed European Wax Center to scale while maintaining service consistency across markets.
Strong Support for Franchise Owners
Training and Operational Guidance
Franchisees benefit from comprehensive Training programs, Covering Operations, service quality and Staff development.
Marketing and Real Estate Support
The company provides:
- National and local marketing support
- Real estate site selection guidance
- Technology and guest retention tools
These resources Help franchise owners launch and grow locations efficiently.
Industry Recognition and Expert Perspective
Entrepreneur Magazine on Franchise Excellence
Company Background and Growth
About European Wax Center
Established in 2004 and based in Plano, Texas, European Wax Center delivers over 23 million services each year across 44 states in the U.S.
In 2024 the company made about 951 million Dollars From sales. This shows that people are still very interested in what the company has to offer and that the company is getting bigger. The company is doing well because people like what they have and they are opening places. This is good, for the company. It means they will keep growing.
Conclusion: A Category Leader with Staying Power
What Do You Think?
Q: With rising interest in beauty and personal care franchises, do rankings like the Franchise 500 meaningfully influence your decision to invest in a franchise brand?
Comment boxes are open for your answers.
Also Read: Hampton by Hilton Tops Entrepreneur Franchise 500 for 17th Straight Year
