BUSINESS NEWS-: (Super Bowl And AI) The Super Bowl is really big for intelligence companies this year. They are doing their work ever at the Super Bowl. This is a change in how brands use the Super Bowl to advertise.
The Super Bowl is a stage for advertising. It costs a lot of money to advertise at the Super Bowl. On average it costs $8 million for a 30 advertisement. Some advertisements even cost, than $10 million.
Artificial intelligence companies are taking the place of advertisers at the Super Bowl. Traditional advertisers are not spending much money as they used to. Artificial intelligence companies are stepping in. Taking their place.
This year the Super Bowl will have a lot of tech and Artificial Intelligence commercials. There will be more of these, than the food and drink and car commercials. This shows that Artificial Intelligence tools are not something that happens behind the scenes but something that people are going to see every day with the Super Bowl and Artificial Intelligence commercials.
Big companies like Google, Amazon, Meta, OpenAI, Salesforce, Wix and Squarespace are using Super Bowl ads to show people how Artificial Intelligence can make daily life better.
Artificial Intelligence can help people be more productive and creative. Some of these ads are about tools that people can use at home while others are, for businesses that want to use Artificial Intelligence to get bigger and better.
Anthropic is going to be on the Super Bowl for the time. They will have ads before and during the game. These ads are for their AI assistant called Claude. They want people to know that Claude is different because it does not have ads.
OpenAI is also coming back to the Super Bowl. They were there year, with their first ever Super Bowl commercial. This time they are going to keep telling people about ChatGPT. They want ChatGPT to be something that everyone knows about.
Meanwhile Meta is talking about its Oakley glasses that use Artificial Intelligence. They are not really focusing on a chatbot. Amazon is trying to be funny about Artificial Intelligence in the home. They made a commercial about Alexa+. Google is still going on about its Gemini Artificial Intelligence. This is not the time they are talking about it they also talked about it when they were introducing new features, for the Pixel.
Smaller companies that work with intelligence are taking advantage of this opportunity. Genspark, Base44, Artlist.io and Wix are using the Super Bowl to show a lot of people what they can do with intelligence. Artlist.io is really standing out because they made a commercial using artificial intelligence and they did it in just a few days. This is a deal because it cost a lot less than making a commercial the traditional way. It shows how artificial intelligence is changing the way people make advertisements and artificial intelligence is making an impact, on the advertising industry and artificial intelligence is really transforming advertising itself.
Technology is not the place where Artificial Intelligence is making a difference. Artificial Intelligence is also changing the way companies make advertisements. For example Svedka Vodka is bringing back its Fembot character. This time the Fembot is using dance moves that were created with the help of Artificial Intelligence.
Xfinity also used Artificial Intelligence to make actors look younger in a commercial that was inspired by movies.
As AI-powered ads replace declining categories like automakers, the Super Bowl is becoming not just a marketing event—but a showcase for the future of technology, creativity, and storytelling.
Also Read: Nvidia Gains as Big Investors Buying on AI Growth
